Redesign • Responsive • UX • UI
Current Site Analysis
The early stages of this project required me to think about utilizing the most appropriate, existing design patterns. I had to determine which design patterns would achieve the user goals in my feature set while being usable across all screen sizes. A consistent layout of each event's listing would create a seamless experience no matter the screen size.
Preliminary sketches acted as low fidelity wireframes and content blocking which allowed high fidelity wireframes to be created right away. The wireframes demonstrate the three-page flow from the new events homepage to searching and finding information about events.
Web & Desktop
Below are the final visual comps which feature a new homepage, search page, and details page. Due to this projects conceptual nature, R.I.T's web identity guidelines were only used for reference while certain aesthetic treatments were done with the user in mind rather than the existing brand guidelines.
FIND EVENTS EASILY
The new homepage design stimulates user interaction during and after a visit. A separate site for events allows the opportunity to promote revenue generating events, and provide personalized content that is relevant to the user.
Improved search functions make it easier to search for specific events or browse events. The ability to browse events by categories, keywords, dates, and tags, makes it easy to find relevant events quickly.
New details pages contain sufficient information about an events and provide helpful utilities like social media integration, a calendar widget, map, photos, and directions to submit an event. Each event is tagged with keywords that make finding events easier than the existing interface.