USER EXPERIENCE DESIGNER

EVENTS@R.I.T

OVERVIEW

Redesign  •  Responsive  •  UX  •  UI

Rochester Institute of Technology has a large web ecosystem with many moving parts. With correct promotion and awareness, school events have potential to stimulate  a deep level of interaction within the R.I.T community digitally, physically, and emotionally.

 

Designing the correct experience within the digital R.I.T ecosystem would ultimately increase participation and awareness of events in the R.I.T community. This redesign concept addresses these problems with an improved user experience, user-centered feature set, and overall brand aesthetic.

 

To see the whole process see the full project brief below.

THE PROBLEM

01

Current Site Analysis

There is a major disconnect in the quality of the user experience, content organization, and aesthetic identity between the main R.I.T homepage and the event calendar pages. The events section of the web ecosystem should have the same or greater weight than the homepage as R.I.T events stimulate interaction within the R.I.T community and local community.

PAIN POINTS:

  • Lack of CTA or promotional content
  • Unbalanced hierarchy of information and navigation
  • Little affordance given to user to prompt actions       (search, browse, customized results etc).
  • Inconsistent branding and aesthetics
  • Inadequate default event listing information

GATHERING INFORMATION

02

EARLY SOLUTIONS

03

Sketches

The early stages of this project required me to think about utilizing the most appropriate, existing design patterns. I had to determine which design patterns would achieve the user goals in my feature set while being usable across all screen sizes. A consistent layout of each event's listing would create a seamless experience no matter the screen size.

Wireframes

Preliminary sketches acted as low fidelity wireframes and content blocking which allowed high fidelity wireframes to be created right away. The wireframes demonstrate the three-page flow from the new events homepage to searching and finding information about events.

VISUAL DESIGN

04

Below are the final visual comps which feature a new homepage, search page, and details page. Due to this projects conceptual nature, R.I.T's web identity guidelines were only used for reference while certain aesthetic treatments were done with the user in mind rather than the existing brand guidelines.

ENGAGING HOMEPAGE

FIND EVENTS EASILY

DETAILED INFORMATION

The new homepage design stimulates user interaction during and after a visit. A separate site for events allows the opportunity to promote revenue generating events, and provide personalized content that is relevant to the user.

Improved search functions make it easier to search for specific events or browse events. The ability to  browse events by categories, keywords, dates, and tags, makes it easy to find relevant events quickly.

New details pages contain sufficient information about an events and provide helpful utilities like social media integration, a calendar widget, map, photos, and directions to submit an event. Each event is tagged with keywords that make finding events easier than the  existing  interface.

Copyright Matthew Poling 2016